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[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)<br>By Alexis Akwagyiram and Didi Akinyelure<br>
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<br>LAGOS, June 25 (Reuters) - Online [sports betting](https://www.social.united-tuesday.org/read-blog/19436_warner-bros-discovery-sets-stage-for-potential-cable-deal-by.html) wagering is flourishing in soccer-mad Nigeria largely thanks to payment systems developed by homegrown technology firms that are beginning to make online businesses more viable.<br>
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<br>For years, mobile payments stopped working to take off in Nigeria as they have in countries such as Kenya, where Safaricom's M-Pesa money transfers have cultivated a culture of cashless payments.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>Fear of electronic scams and slow have held Nigerian online customers back however wagering firms says the brand-new, quick [digital payment](https://social.oneworldonesai.com/read-blog/1655_sweepstakes-casino-controversy-and-celebrities-039-all-important-role.html) systems underpinning their sites are changing attitudes towards online transactions.<br>
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<br>"We have actually seen significant growth in the number of payment solutions that are offered. All that is absolutely changing the video gaming space," stated Seun Anibaba, CEO of Lagos State Lotteries Board, gaming regulator in Nigeria's commercial capital.<br>
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<br>"The operators will choose whoever is faster, whoever can connect to their platform with less issues and problems," he stated, including that taxes from [sports betting](https://pumasunamfansclub.com/read-blog/7220_uk-betting-firms-gamble-on-us-after-sports-wager-ruling.html) in Lagos State increased 30 percent to 40 percent in 2017 from 2016.<br>
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<br>That growth has been matched by a rise in web payments, according to data from the Nigeria Inter-Bank Settlement System (NIBSS), which is owned by the [central bank](https://werderbremenfansclub.com/read-blog/14051_things-you-need-to-know-about-rafting-adventures.html) and licensed banks.<br>
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<br>In 2016, there were 14 million web payments worth a total 132 billion naira ($420 million). Transactions jumped to 29 million worth 185 billion in 2017 and in the first quarter of 2018 there were almost 10 million worth 61 billion.<br>
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<br>With a young population of nearly 190 million, rising mobile phone use and falling information expenses, [Nigeria](https://bio.rogstecnologia.com.br/audrakrischo) has long been viewed as a fantastic opportunity for online services - once consumers feel comfortable with electronic payments.<br>
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<br>Online [sports betting](https://www.hb9lc.org/wiki/index.php/User:PartheniaTxi) firms state that is taking place, though [reaching](https://globalairgunner.com/read-blog/20188_online-betting-firms-gamble-on-soccer-mad-nigeria.html) the 10s of countless Nigerians without access to banking services stays a difficulty for pure online retailers.<br>
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<br>[British online](https://clik.social/read-blog/19342_things-you-need-to-know-about-rafting-adventures.html) wagering firm Betway opened its very first [African company](https://eet3122salainf.sytes.net/mediawiki/index.php?title=Usuario:ReubenHartley) in Kenya in 2015, followed by Uganda, Ghana and South Africa. It released in Nigeria in January.<br>
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<br>"There is a steady shift to online now, that is where the industry is going," Betway's Nigeria supervisor Lere Awokoya stated.<br>
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<br>"The development in the number of fintechs, and the government as an enabler, has helped business to flourish. These technological shifts encouraged Betway to begin operating in Nigeria," he said.<br>
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<br>FINTECH COMPETITION<br>
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<br>[sports betting](http://connect.lankung.com/read-blog/11585_uk-betting-firms-gamble-on-us-after-sports-wager-ruling.html) [companies capitalizing](http://experienciacortazar.com.ar/wiki/index.php?title=Usuario:XFYRandi038) the soccer frenzy worked up by Nigeria's participation in the World Cup say they are finding the payment systems produced by regional startups such as Paystack are proving popular online.<br>
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<br>Paystack and another local start-up Flutterwave, both founded in 2016, are providing competition for Nigeria's Interswitch which was set up in 2002 and was the main platform used by services operating in Nigeria.<br>
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<br>"We added Paystack as one of our payment alternatives with no fanfare, without revealing to our clients, and within a month it soared to the primary most secondhand payment alternative on the website," stated Akin Alabi, creator of NairabBET.<br>
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<br>He stated NairaBET, the nation's second most significant [sports betting](https://www.hb9lc.org/wiki/index.php/User:LudieDanis2836) company, now had 2 million routine clients on its site, up from 500,000 in 2013, and Paystack stayed the most popular payment [alternative](https://palkwall.com/read-blog/27740_for-sports-gambling-to-be-legalised.html) considering that it was included late 2017.<br>
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<br>Paystack was set up by two Nigerian computer science graduates, [Shola Akinlade](https://astonvillafansclub.com/read-blog/14709_how-much-are-americans-spending-on-sports-betting.html) and Ezra Olubi, who got early stage funding in [Silicon Valley's](http://it-viking.ch/index.php/User:AnnettFain) Y-Combinator program.<br>
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<br>In December 2016, it raised $1.3 million from investors consisting of China's Tencent and [Comcast Ventures](https://tartar.app/read-blog/1721_online-betting-firms-gamble-on-soccer-mad-nigeria.html) in the United States.<br>
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<br>Paystack, based in the frenetic Ikeja district of Lagos, said the variety of regular monthly deals it [processed rose](https://intermilanfansclub.com/read-blog/13511_compare-amp-review-oddsjet-de.html) from about 8,000 in early 2016 to more than 900,000 as of June 2018.<br>
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<br>"In early 2016 we were processing about $3,000 a month. Today we process well over $11 million every month," said Emmanuel Quartey, Paystack's head of growth.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>He said an ecosystem of developers had emerged around Paystack, creating software application to integrate the platform into sites. "We have seen a growth in that community and they have actually brought us along," [stated Quartey](https://taar.me/read-blog/8460_how-much-are-americans-spending-on-sports-betting.html).<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>Paystack stated it makes it possible for payments for a variety of [sports betting](https://youslade.com/read-blog/41369_sports-minister-tracey-crouch-resigns-over-039-hold-up-039-to-betting-crackdown.html) companies however also a wide variety of companies, from utility services to transport business to insurance provider Axa Mansard.<br>
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<br>Flutterwave, co-founded by Nigerian entrepreneur Iyinoluwa Aboyeji, is also backed by the Y-Combinator programme along with venture capitalists Greycroft Partners and Green Visor Capital and the Omidyar Network. It raised $10 million last year.<br>
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<br>FOREIGN INVESTMENT<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>Shifts in [Nigeria's payment](https://social.oneworldonesai.com/read-blog/1676_best-u-s-sports-betting-sites-amp-sportsbooks-for-2024.html) culture have actually coincided with the arrival of [foreign investors](https://famenest.com/read-blog/56564_sweepstakes-casino-controversy-and-celebrities-039-all-important-role.html) hoping to tap into [sports betting](https://app.theremoteinternship.com/read-blog/25840_exploring-the-sports-betting-industry-putting-ideas-into-practice.html).<br>
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<br>Industry professionals state the sector generates about $1 billion a year and is likely to grow faster than in South Africa and Kenya where business is more established.<br>
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<br>Russia's 1XBet and Slovakia's DOXXbet have both established in Nigeria in the last 2 years while [Italy's Goldbet](https://blkbook.blactive.com/read-blog/2292_enhance-your-business-opportunities-with-efficient-sports-apps.html) led the pattern, taking a half stake in market leader Bet9ja when the Nigerian company introduced in 2015.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>NairaBET's Alabi stated its sales were split in between shops and online however the ease of electronic payments, expense of running shops and capability for consumers to avoid the stigma of [sports betting](https://squishmallowswiki.com/index.php/User:KiraCadle6) in public suggested online deals would grow.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>But despite advances in digital payments, Kunle Soname - chairman and co-founder of Bet9ja - said it was important to have a shop network, not least due to the fact that many customers still remain hesitant to invest online.<br>
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<br>He said the business, with about 60 percent of Nigeria's [sports betting](https://fcschalke04fansclub.com/read-blog/7422_how-are-betting-odds-calculated.html) wagering market, had a substantial network. Nigerian [sports betting](https://social.midnightdreamsreborns.com/read-blog/13309_just-how-much-are-americans-spending-on-sports-betting.html) stores typically act as social centers where consumers can see soccer free of charge while putting bets.<br>
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<br>At a BetKing hall deep inside the dynamic Oshodi market in Lagos, lots of soccer fans gathered to view [Nigeria's](https://demo.shoudyhosting.com/qtoa/?qa=86959/sports-minister-tracey-crouch-resigns-delay-betting-crackdown) last warm up game before the World Cup.<br>
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<br>Richard Onuka, a factory employee who earns 25,000 naira a month, was focused on a television screen inside. He stated he started [sports betting](https://nuo18.lt/read-blog/68853_sweepstakes-casino-controversy-and-celebrities-039-all-important-role.html) three months ago and bets up to 1,000 naira a day.<br>
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<br>"Since I have been playing I have actually not won anything but I think that a person day I will win," said Onuka. ($1 = 314.5000 naira) (Reporting by Alexis Akwagyiram and Didi Akinyelure in Lagos
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